Clear, compelling storytelling for complex brands.

I am a seasoned business journalist and corporate communicator for global brand teams and internal affairs. I have extensive experience in digital marketing communications and critical message development, plus strong writing backgrounds in financial services, IT, predictive analytics, and healthcare. Below are two distinct categories, one featuring Business and Investigative Journalism clips and the other showcasing Corporate Writing and Production.

Selected case studies drawn from strategic communications, content marketing, and executive storytelling engagements. Each asset highlights the clarity, collaboration, and business impact of the work.

Extensive business reporting for major news organizations and foreign bureaus of international wires.

• University of Miami
  Master of Business Administration (MBA), International Marketing
  Activities: International Student Organization.
• MIBS
  Master of International Business Studies - intensive, single-track MBA program designed for bilingual and multilingual professionals with international experience.
• Ramapo College of New Jersey
  Bachelor's degree, Business/Corporate Communications
  Activities: International Student Organization, Gospel Choir (Guitarist).

• Royal Bank of Canada (US Division) - Jan 2010
  RBC Performance - Employee Commitment/Capacity. Recognized for crafting a proposal that captured new business opportunities and elevated executive messaging.
• Royal Bank of Canada (US Division) - Jan 2010
  Urgent Communication Award for an urgent CEO communication at RBC Bank.
• News and Observer - Jan 2006
  The Good Ear Award for investigative reporting on the body parts industry.
• Society of American Business Editors and Writers - 2005
  Best in Business overall excellence award.
• Society of American Business Editors and Writers - 2004
  Best in Business overall excellence award.
• South Carolina Press Association - Jan 2004
  Business Reporting Award, second place statewide.
• South Carolina Press Association - Jan 2004
  Reporting in Depth Award, second place statewide.

My approach to business writing and storytelling puts fundamentals first: analyze audiences, understand product or mission values, and craft and deliver clear, compelling narratives that get to the heart of target groups. SEO is integral to the process, requiring continual awareness of evolving market language and optimizing content to improve channel effectiveness.

Successful communications are a shared effort. Building harmony among diverse message partners has helped me achieve positive results in roles as business journalist, senior writer, and marketing and internal communications lead.

• Expert writer with experience creating digital media campaigns, integrating channels, and leveraging analytics to optimize outreach and inbound marketing.
• Excellent research and presentation skills under tight deadlines as an award-winning business and investigative reporter.
• Strong financial and technology acumen with a focus on cloud delivery.
• Deep experience with cross-functional team cooperation and agile processes.
• Strong digital media skills in SEO, analytics, message optimization, A/B testing, lead generation, UX, and social media.
• Consistently successful in building rapport with executive leadership through interviewing, proposals, and executive writing.
• Leadership experience launching products and messaging around regulatory issues, mergers, integrations, restructures, and process overhauls.
• Extensive business reporting for major news organizations and international wire services.

I am certain I can help and would love to talk about how we can collaborate. Writing and creative samples are available upon request.

Selected notes from colleagues and clients.

Name: Frank Norton
Email: franknorton73@gmail.com
Phone: 919-600-9881