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Career Profile

Accomplished writer and communications professional with extensive experience in digital marketing and communications strategy and critical message development for global marketing teams. Solid background in financial services, healthcare, software development, data tech, and predictive analytics, as well as news reporting and nearly all facets of marcomms.

  • Executive Writing, Editing
  • Content Strategy, UX
  • SEO Analytics, A/B Testing
  • HR Campaign Management
  • Video and Script Editing
  • Partner Channel Development

Professional Experience

PT/FT Freelance Writer & Consultant (Raleigh, NC)

Executive Writer, Content Strategist, Integrated Digital Marketer ??? Apr 2010 to Present

  • Internal/external communications consulting and senior-level writing for clients including Progress Software, Baxter Healthcare, Deloitte, Fortinet, Duke Energy, Cree, AICPA, NCR, Midland Cogeneration Venture, PV Kent & Associates, Credit Risk Management, Capstrat, Care Conscious, and finance/healthcare/technology executives.
  • Conceived and developed digital content for customers, resellers, partner networks and portals, and UX experiences.
  • Led sales, product, and marketing campaigns with analytics tracking, A/B testing, content optimization, and lead gen.
  • Advised on scaling sales and operations through resellers, lenders, and equity partners.

NetApp (Morrisville, NC)

Sr. Customer Storyteller, Cloud Solutions ??? Apr 2019 to Jul 2020

  • Developed Agile work process to improve quality and flow of sales, marketing, and internal communications.
  • Researched, wrote, edited, and produced customer success stories for NetApp Global Brand team.
  • Led co-marketing efforts with partners including SAP, AstraZeneca, Cardinal Health, Syracuse University, Copa Airlines, Atos, and Cambridge Consultants.

Vanguard Software Corporation (Cary, NC)

Sr. Writer & Content Marketing Strategist ??? Apr 2014 to Jun 2018

  • Co-directed web and digital content strategy for cloud analytics platform focused on forecasting and supply chain optimization.
  • Wrote and edited website pages, blog posts, white papers, case studies, press releases, and trade publication articles.
  • Boosted lead gen and funnel performance through SEO and digital media optimization.
  • Rebuilt website and digital integration, increasing SERP rankings, traffic, and engagement.
  • Launched and managed a global reseller campaign focused on channel-sales revenue.

Self-Help (Durham, NC)

Communications Manager ??? Jul 2011 to Oct 2012

  • Led integrated digital marketing for national financial services and advocacy nonprofit.
  • Oversaw multi-channel campaigns and analytics feedback loop to improve CRM and lead generation.
  • Led website redevelopment and digital marketing strategy for parent organization.
  • Produced top-layer financial communications including Annual Report and Impact Statement.

Capstrat (Raleigh, NC)

Integrated Marketing Communications Consultant ??? Sep 2010 to Jul 2011

  • Strategic and executive writing, market research, and global survey development for a big-four professional services firm.
  • Marketing and internal communications for corporate clients.

RBC Bank (PNC) (Raleigh, NC)

Internal Communications Manager ??? Jul 2008 to Apr 2010

  • Award-winning writer and producer of critical communications for executive blog, sales initiatives, product launches, restructurings, and change management.
  • Top-quartile performer focused on corporate and sales communications and investor/media relations.
  • Chief writer for top-tier executives and sales leaders.
  • Team expert on SEC-critical issues in coordination with RBC securities legal teams.

News & Observer (Raleigh, NC)

Business Technology Writer ??? Jul 2004 to Jul 2008

  • Technology expert for national award-winning business team (SABEW).
  • In-depth coverage of business, consumer, and medical technology for companies including Lenovo, IBM, Red Hat, Cree, and others.
  • Finance and investments expert for three consecutive years of SABEW recognition.
  • Investigative award for four-part expose on the body-parts trade (Summer 2006).

Additional & International Experience

Post and Courier; AFX News Wire (Buenos Aires, AR); Buenos Aires Herald; Miami Today; Agence France-Presse (AFP).

Awards

  • Reporting in Depth ??? South Carolina Press Association (SCPA).
  • Business Reporting ??? South Carolina Press Association (SCPA).
  • Best in Business Team Award (three consecutive years) ??? Society of American Business Editors and Writers (SABEW).
  • Good Ear Award ??? News & Observer (groundbreaking expose of body parts trade).
  • Best in Urgent Communication ??? Royal Bank of Canada US Division (RBC).
  • Performance Award: Employee Commitment & Capacity ??? Royal Bank of Canada US Division (RBC).

Education / Language / Skills

  • MBA ??? University of Miami, Coral Gables, FL
  • BA, Communication Arts ??? Ramapo College of New Jersey, Mahwah, NJ
  • Languages: Spanish
  • Skills: SEO, CRM, Campaign Analytics, Workflow Management (WordPress, Yoast, SpyFu, Moz, Google Analytics, Screaming Frog, HubSpot, Constant Contact, Salesforce, Pardot, Eloqua, Smartsheet, Slack, Confluence, Alexa, SharePoint, Microsoft Teams, Zoom, Cisco Webex, Adobe Acrobat).

Interests

I love to cook, mountain-bike, write, and play guitar, bass, and football.